They told me it’s a different world but I answered, no, it’s the same world!

Alexander von Wiedenbeck, Philippines 2015

The social responsibility of photography


Over the years, through all the countless photo productions with great artists, actresses, singers and musicians from Hong Kong, Paris to New York and Los Angeles, the world has given me so much good. I was able to experience intense moments, get to know great personalities, and the discovery of myself and my passion for real photography took me on exciting paths to magical places, allowing me to enjoy great and unique experiences.


With a tremendous amount of gratitude for my life so far, the idea gradually grew in me to give something back to the world, to return the favor – to make a contribution – to be sustainable and meaningful. But how, where and especially with whom? Therefore, we had written to ten german and austrian aid organizations and offered my support … even much more, a vision of a pioneering project of social responsibility within (reportage) photography. After numerous discussions, reflections and comparing the tough facts, the election then fell on the Aktionsgruppe Kinder in Not e.V. from Windhagen, Germany with their projects at the Philippines. Cemetery children, dumpsite children, forced prostitution of children were the words that made me freeze and moved me to start here.


In 2015, I traveled to the Philippines together with the aid organization to visit the cemetery and dumpsite children, to portray them and to photograph a reportage about their lives. Subsequently, a touring exhibition was created from the same route, in which the full profits from the sale of the exhibits and the exhibition catalog are donated to those projects in the Philippines where the photographs actually arose. It was important to me that those children who were so willing to be photographed by me actually benefit from it.


To date, numerous aid projects have been realized from these proceeds, such as the construction of several wells for the water supply, as well as the construction of a small school & health center in which over 100 children are taught. In the year 2018/2019 a nursery school in Dumlog could be saved with the funds. The funding of the school with nearly 200 children was in danger and I had decided without further ado to become active here. In addition to all the big projects, individual fates are also repeatedly promoted in order to show people here in Europe how little financial effort can make a difference. In total, more than 50,000 euros in pure donations were generated by HOPE – by Alexander von Wiedenbeck.


Also in 2015, immediately after the trip to the Philippines, my path led me to another transnational project of the international aid organization CARE, which focuses on strengthening women’s rights in Nepal, Uganda and Kenya. In the topic of women’s rights, I saw a great connection to my original genre, fashion and portrait photography, in which, even in the Western world, the respect and rights of female actors remain controversial. It therefore only seemed to me consistent with my own worldview to get involved here.


The photographs, which were created there, found their way into publications on the topic of women’s rights and are shown at numerous charity exhibitions of the aid organization. Since 2016, the photographs from these projects have also found their way into the European edition of the annual CARE calendar, the proceeds of which will flow back into the respective aid projects.


By the meanwhile years of engagement with my reports for aid organizations, I gained important insights about my own world view, as well as about humanity as a whole, as well as humans and myself as a single individual. The focus of my work & my passion of photography has since been more intensively limited to the essentials, what matters, what drives us all (me) – humans, freedom, hope, love & happiness!